Princeton University Press is pleased to announce the launch of an online storefront for readers in China. This exciting new platform—managed by PUP and the China National Publications Import and Export (Group) Corporation (CNPIEC)—supports direct-to-consumer sales of PUP books, within mainland China. Nearly 1,000 of the Press’s English language titles are presently available for purchase, with ambitions that availability will grow to encompass the entirety of PUP’s list of trade and scholarly books.
Since a soft launch earlier this month, the storefront has already sold several hundred copies from across the Press’s list, including The Pocket Instructor: Writing: 50 Exercises for the College Classroom, edited by Amanda Irwin Wilkins and Keith Shaw; The Dean of Shandong: Confessions of a Minor Bureaucrat at a Chinese University by Daniel Bell; Technology and the Rise of Great Powers: How Diffusion Shapes Economic Cohesion by Jeffrey Ding; and a newly released edition of Karl Marx’s Capital: Critique of Political Economy, edited by Paul North and Paul Reitter and translated by Reitter.
At PUP, the storefront has been spearheaded by Lingxi Li, Managing Director of Princeton University Press China, who notes: “Having explored the Chinese market for nearly a decade, we have been welcomed and inspired by collaborations across China’s academic, publishing, and e-commerce ecosystem. The newly launched online flagship store will significantly expand the cross cultural and geographic understanding of PUP’s intellectual innovation and provide Chinese scholars, students, and thought leaders with a more comprehensive range of PUP’s publications list.”
Zhang Likun, President of CNPIEC Digital Technology (Beijing) Co., Ltd., adds that “the collaboration with Princeton University Press marks a significant milestone in the realms of new retail and print-on-demand for CNPIEC Digital Technology. With an efficient supply chain system, we can better satisfy the diverse reading requirements of Chinese scholars, providing them with a more convenient book purchasing experience. This seamless cooperation between PUP and CNPIEC not only fosters the sharing and exchange of academic resources between China and the international community, but also paves new paths for intellectual innovation and cultural fusion, thereby possessing far-reaching strategic significance.”
Princeton University Press’s presence in China has been a cornerstone of our global publishing since the opening of our Beijing office in 2017. Supported by a full-time staff of eight working across institutional and retail channels and communities, PUP’s Chinese publishing inspires vital cross-cultural dialogue. We’re thrilled that the increased availability of Press titles to Chinese readers will amplify the exchange of ideas, within and beyond academia.